HON ME Shrimp Paste "HUE": A Rich Flavor Accent from Central Vietnam

Vietnamese cuisine is famous for its regional differences – the north is mild, the south is sweet, and the central regions, especially the city of HUE, are known for their intense, bold and subtly fermented flavours. It is here that one of the most interesting variations of shrimp paste – mắm ruốc, represented by HON ME “HUE” shrimp paste, originated. It is a rich, fragrant, slightly sweet, but at the same time very concentrated fermented seafood paste, widely used in Central Vietnamese dishes.

What makes HUE different from other shrimp pastes?

Unlike the more pungent mắm tôm (e.g. the HAU LOC version), mắm ruốc is milder, pink or purple in color, has a firmer consistency, and is easier to incorporate into everyday dishes. It is not only a regional alternative, but also a distinctive product:

• Shrimp: often used smaller than usual;

• Fermentation: long but controlled to achieve a balanced flavor;

• Scent: intense but not overwhelming, with a slightly sweet note.

HON ME offers authentic Hue-style paste, faithful to the traditional composition and flavor philosophy.

Flavor profile: sweet-salty, deeply aromatic

This paste stands out not only for its aroma, but also for its subtly sweet umami:

• Texture: firm, almost spreadable, but not liquid;

• Color: reddish purple, sometimes with a slightly lighter shade;

• Taste: salty, mildly sweet, with a fishy and fermented aftertaste, but without a pungent "ammonia" note.

It is an ingredient that is easier to integrate into European-style Asian dishes compared to spicier versions.

Where and how to use HON ME "HUE" paste?

This shrimp paste not only enriches, but also changes the entire course of the dish. It is perfect for:

• For dish sauces: mixed with garlic, oil and sugar – ideal for grilled pork, tofu or vegetables;

• For central Vietnamese soups, such as bún bò Huế, where a small spoonful of paste gives the broth an authentic depth;

• For rice bowls: used as a flavor accent next to fried meat or egg;

• For marinades: adds richness and umami without a strong smell.

The paste is also suitable for consumers who prefer milder flavors - it can be dosed precisely and you can slowly get used to its taste.

Why choose HON ME "HUE"?

The HON ME producer is known for its precise fermentation processes and regionally refined recipes. The HUE version stands out:

• Stability and purity of composition – without artificial colors or strong preservatives;

• Milder smell than shrimp pastes from other regions;

• Firm, uniform texture, suitable for both cooking and spooning.

It is a product used by professionals, but is also easy to understand in the home kitchen.

Who will like this shrimp paste?

HON ME "HUE" is for those who:

• Likes bright, but not too strong fermented flavors;

• Want the authentic spice of Vietnamese cuisine, but a little milder than classic mắm tôm;

• Experimenting with bún bò Huế, fried pork, stir-fry vegetables;

Appreciates balanced flavor and a cleaner fermentation line.

Summary

HON ME shrimp paste "HUE" is a pure example of the taste of Central Vietnam. It is milder than other fermented products, but without losing its identity: rich, deep, subtly sweet and versatile. If you want to get to know the essence of Vietnamese cuisine not through the surface, but through the roots of taste - this paste will become your faithful ingredient.